Hospitality Concept · 2026
View live project Ugly Duck
Preserving the place people love while making the website worth visiting.
UDUgly Duck / Selected case
Overview
A cinematic but grounded redesign concept for an established café with character.
I approached this project as more than a visual exercise. The goal was to create a clear experience with a distinct point of view — something that makes sense quickly, feels intentional and can work in the real world.
My role
UX strategy
Visual direction
Front-end
Focus
Clarity
Identity
Function
Mobile experience
Status
Live concept
2026
“Preserving the place people love while making the website worth visiting.”